April 4, 2015

Comments Off on A Key To SEO Keywords

A Key To SEO Keywords

Keywords. At the heart of every SEO strategy and PPC campaign there are keywords. These are the phrases that users type into the search boxes of search engines like Google, Yahoo, and Bing millions of times a day. Keywords are what trigger those fancy search engine algorithms to do their magic and serve up relevant results. They are the key (yeah, I know) to the communication between the user and the search engine, and they come in a few different flavors. We’ve served up a guide here to give you some insight into how keywords are categorized and how they’re handled in the world of web marketing.

1. Short Tail – e.g. “Shoes”

These types of keywords are very general, and very competitive. The ambiguous nature of these one or two word phrases makes them open to interpretation by both the user who is searching with them, and the browser that is trying to find the most relevant content for them. The results for these search terms are usually big brand names that want to pull in a huge audience, and can afford to do so. Ranking high for these terms requires a serious investment of time and money. PPC campaigns that are aggressive, extensive SEO, and a relentless linkbuilding effort that is probably reinforced with Social Media, will likely be required to rank well for short tail keywords. If you have an up-and-coming business, or have a brand new website, and want to rank number one for a term like “shoes,” you will need all of the aforementioned strategies as well as a small miracle.

2. Long Tail – e.g. “Red Toddler Shoes”

Keywords that will typically generate more conversions are specific, multi-word combinations that reveal an unambiguous intent. Users who know what they want will use long tail keywords, and the search engines will have no trouble serving up relevant results. This is advantageous to smaller, more niche companies, as these phrases are relatively less competitive. Larger companies will still have a strong presence however, and a well rounded approach to SEO is necessary to rank for them. Another variation of the typical long tail keyword phrase uses a specific location, such as “Red Toddler Shoes Albany.” The searcher who uses this phrase is looking for businesses in Albany, NY, and will likely see the search engine’s local listings mixed in with the results. Having a well optimized local listing is a crucial ranking tactic, and is one that greatly benefits smaller businesses. Long tail keyword phrases require some creative thinking and a little more analysis, but optimizing for them is usually very effective.

3. Intent Keywords – e.g. “Buy Baby Shoes”

These keywords reveal an intent on the part of the user to perform an action, typically to buy a product. These phrases are usually just as competitive as short tail keywords, but making them more specific like, “buy red baby shoes for girl,” will generate more pointed results. The meaning behind these types of searches is easily understood and the search engines will usually provide relevant results like online shopping sites, but product reviews and even “how to” guides will show up in results too. Strong SEO and detailed descriptions of products help sites rank for intent keywords, but more than that, driving relevant traffic will require an effective PPC campaign.

4. Question Keywords – e.g. “What Size Baby Shoes Should I Buy?”

These phrases are in the form of a question, not necessarily with the question mark added. These phrases may have a very general root phrase (“baby shoes” in this case), or be very specific, and that is really what will determine the competitiveness of the phrase. In general, question keyword phrases will produce results that address the question and attempt to answer it. Blog articles, “how to” guides, wiki sites, and forums will likely be among the top results. The best way to rank for terms like this is through quality blogging, and of course on-site SEO that focuses on the root phrase to heighten relevance.

5. Brand Keywords – e.g. “Osh Kosh Baby Shoes”

Keyword phrases that contain a specific brand can be very competitive, unless of course it is your business’s brand. Typically that brand’s site will rank very highly for these search phrases, but it’s possible that online shopping sites featuring that brand’s products will push past it and rank higher. The results are similar to the intent keyword phrases in that they feature sites that list products, but the “how to” guides likely won’t be present and the rankings are harder to break into. If the searcher is looking for a specific product it’ll be difficult to get them to land on your site unless you offer that product. It is possible to rank in those results with carefully worded blogs (articles like “Why Our Shoes Are Better Than Osh Kosh Shoes”), aggressive PPC, and quality Linkbait content. Or, y’know, by working with a super talented SEO team.

February 16, 2015

Comments Off on Selecting Keywords For Internet Strategy

Selecting Keywords For Internet Strategy

If you are starting your site from scratch, selecting keywords at this stage is a time and money saver. If you are redesigning your website, this is the time to outdo your previous mistakes.

Zeroing On the Right Keywords

If you are wondering what keyword has to do with website design think again. It determines whether your website architecture will have a folder or linear structure. If it is a folder structure then how many levels?

Let’s take a hypothetical example. Suppose you are a company selling confections. You are designing an e-commerce website. You may have two or more options for website architecture.

Option 1: confectionery company displaying products by type e.g. cakes, candies, cookies, chocolates etc.

Option 2: confectionery company displaying products by occasions e.g. birthdays, weddings, thanksgiving, baby showers etc.

Option 3: This option is a tad expensive because it involves more complex programming at the database level. You can let the visitor decide how he or she wants to view the website product wise or occasion wise.

Which structure will be more appropriate?

Before deciding we need to find the online search behavior of our future customers. Using a keyword tool we find out that the search phrases customers use to find the – cakes’ are for specific types of cakes like wedding cakes, birthday cakes, diaper cakes and so on. Same stand true for candy.

Naturally the second option is a better website architecture structure. It can grow both laterally and longitudinally. It’s more suitable for search patterns hence later it will be easier to optimize.

The best way to do a keyword search is to write down the phrases that describe your website’s purpose. Start with:

5 one-word phrases
10 two-word phrases
5 three-word phrases

Run them in a keyword tool. You will be amazed at the results.

Save them in a spreadsheet.

Selecting the Right Keywords

Your spreadsheet probably has a thousand keywords. It’s best to have a base keyword in mind around which your site will evolve. Keep these in mind before you start selection.

– One word phrases are the hardest to rank for because they require a high number of back links which is difficult for a new site.

– Their conversions are also the worst because people are not searching for that product or information. They realize it as soon as they type it and see 44 million websites for ‘cakes’.

– Two phrase keywords are good to optimize for as they have more searches and hence more conversions. But they are difficult to do so especially for a new website.

– Three phrase keywords may be few but are relatively easy to optimize for. It’s best to start with three word keywords.

Select the 3 word phrases most suitable for your site. Make them top priority for now…But do not ignore the 2 phrase or single word keywords. With time you will be able to drive traffic to your website using these keywords too and they most probably will have more search traffic.

The other factors that matter are

– The number of competing sites
– The strength of those competing sites

Select a long string for 3 word phrases whose searches rank more than 5 per day. This is the starting list for keywords for your site. Repeat the same procedure for two word phrases.

At this stage it may be suitable for you to leave out 1 word phrases not in the website design but in the optimization process..

Integrating the Keywords in your Website Design

All efforts at selection are useless if keywords are not properly integrated in design.

2 tips before starting:

Do not optimize for more than 3 keywords on one page.

Preferably optimize for related keywords.

Example:

Virtual Offices in Irvine Orange County (keyword)

-Virtual Offices
-Virtual Offices Irvine
-Virtual Offices Orange County

Get your website designer to use these search phrases in the page in Title tags, Keyword tags, Header tags and Alt tags. While writing the content for the page make sure you use the phrase at least twice in 350 words of content. Use synonyms of the keywords.

Copyright (c) 2009 Ajay Prasad

Ajay Prasad is founder of Global Marketing Resources LLC that runs a number of eCommerce websites under it’s umbrella. Ajay’s functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMRWebTeam is an Orange County Website Design company that aims to develop an overall website strategy for your site.c

November 24, 2014

Comments Off on Importance Of Domain Relevance

Importance Of Domain Relevance

In this Article I will talk about domain relevance more thoroughly. When you buy a domain out there. Make sure the domain has at least the keyword of the service you are offering in your business. This helps a lot on showing up better on the search engines. Reason is because Google likes crawling keywords in the domain before it even crawls keywords on your webpage source code, meta tags, titles and so forth etc.

Choosing the best domain will help save you a lot of time in getting indexed into Google. The power of keyword relevance in your domain will get you up the search in no time. You will need the keyword on your domain, keyword in the source code, title of website should have a keyword as well and also on the body content.

Feel free and take your time when choosing. I would suggest you use the Google AdWords checker to check the density of the keyword. This is called Keyword farming. Make sure the competition is not too high, yet still needs to get significant amount of visit each month and the keyword is not too competitive.

For Example: the keyword “web designers” is too universal. When you choose this keyword, the search engine automatically list all web designers around the whole world on all locations. It is better to choose or a primary keyword like “Las Vegas web designers”, since that is where my service is, Then “web master” keyword can stay as a secondary keyword.

Remember, ones you choose your domain there is no turning back. Or you can and waste 200% amount of your time. Choosing the right keyword on your domain will boost you website being indexed and results 200% no questions asked.

It’s just a matter of getting indexed properly. Then patience is next after you got everything setup and your writing articles to promote your website and minimal link building, give Google time to index you. For sure you will come up yahoo and bing.com, but Google might take its time because it takes longer for Google to index a website compared to the other 2 search engines. Google spider’s also take time so just give it time and do not rush and do things exchange link with just anyone who has bad PR or Page Ranking. The last thing you want is doing exchange links with someone with PR=0.

September 23, 2014

Comments Off on Three Insider Secrets That Bring a Rolling Thunder of Traffic to Your Home Business Website

Three Insider Secrets That Bring a Rolling Thunder of Traffic to Your Home Business Website

There. You did it! You just built a killer of a home business Website. Plus, your offer is irresistible and you have the product of a lifetime.

Now what?

You need to drive traffic to your Website. Unless you get the word out, your Website is going to sit on the wall and age like an old poster.

It is time to market.

Most people would rather have root canal work than go out and try to sell something. If that sounds like you, you can set your fears aside. The 3 insider secrets below can take you anywhere you want to go – without selling.

What is more, these secrets are free or very low cost. Also, they are low-tech. And, they are easy to use.

Here are the 3 insider secrets:

1) Articles –

Veteran marketers use articles as one of their top strategies. Many have several thousand articles in circulation.

Here are 5 tips to help you write quickly and easily:

* Choose a narrowly focused keyword or phrase that you can use in your title, your first paragraph and again at the end of the article.

* Plan the article out before writing.

* Keep the article short – between 400 and 500 words. It has a better chance of being published.

* Write out your resource box ahead of time. Tell about one benefit readers will get at your Website or from your free ezine.

* Let the finished article rest a couple of days. Then, read it aloud or have someone else read it.

2) News Releases –

News releases are the 900-pound gorilla awaiting to get out of the tub.

Releases spread like wildfire both on the Internet and in print. Millions will read a story based on your release in their local paper.

Here are a few success tips for releases:

* Choose a news release submission service on the Internet. Go with their no cost or low cost package.

* Focus on one newsworthy angle. This might be a new product or service you are offering. Or, tie your offer in with an upcoming holiday. Then again, you might link your business to a current trend such as higher interest rates, or a surge in the popularity of a certain breed of dogs.

* Keep your news release to one page. This gives your release a better chance of being chosen.

* Include just the facts. Put them in short, pithy sentences.

* Your headline is your most important element. It has to catch the eye of the editor. Keep it short and make sure it delivers a punch.

* Your subhead should answer the questions who, what, where, when, why and how.

3) Forums and News Groups –

Posting comments and articles in forums allows you to target prospective customers.

Choose a forum that matches your home business. This way, you will be talking to people who are interested in your product. To find the forum that is right for you, do a Google search.

Thousands of readers will see your comments and visit your Website.

Your comments will add valuable information to the discussion. If you have some particular knowledge, answer questions. You will be surprised at how quickly this will label you “an expert.”

There you have it. These secrets work for the big marketers and they will work for you, too.

Before you know it, you will hear the thunder of targeted traffic headed straight for your home business Website.